Curator Aprina Murwanti was probably the only person who was sad upon hearing the news that President Joko “Jokowi” Widodo wore a green bomber jacket at a press conference in November last year.
“Why didn’t he wear a jacket from a local brand?” she asked, knowing that the bomber jacket was a product of the Zara fashion label.
It seems the president loved the attire so much he wore it again when introducing two baby goats at the palace in his recent video blog (vlog). Aprina, however, does not blame Jokowi, assuming the president did not know that Zara, one of the world’s largest fashion retailers, is the pioneer of fast fashion.
Fast fashion refers to the mass production of ready-to-wear fashion items that mimic current trends.
The production method was once lauded for democratizing high-end lifestyles.
However, the expedited process to get new trends to market as quickly and as cheaply as possible, causes many destructive impacts globally, particularly on the environment.